Born in California, Urban Decay arrives to offer you the high-pigmentation and long-lasting makeup with which you can express yourself however you want. The brand was created to break with beauty standards. Standards that can judge ourselves and that is why we were born for inclusion and to celebrate everything that makes us unique, what makes us PRETTY DIFFERENT. Here you will find everything you need to create the makeup you want leaving plenty of room for your creativity, we have been shaking up the beauty industry since day one and we will never stop!